LE CARNET ZERO #1 - ENGLISH VERSION

THE POWER OF WELLBEING

€350.00

How the Hospitality Industry Can Use Wellbeing to Boost Sales, Strengthen Brand Identity, and Enhance Long-Term Guest Relationships.

What you will find in The Zero Notebook:

An introduction to the importance of wellbeing in hospitality (supported by statistics)
An analysis of four key trends
Around thirty practical case studies from hoteliers who have paved the way
An overview of the ten emerging trends to keep a close eye on
Examples of services that can be easily deployed in your establishments
A summary with all the insights needed to become a leader in the wellbeing sector

What you will not find:

Vague consumer profiles (you do not need us to tell you that Gen Z and Millennials want to integrate wellbeing into their holidays)
Unreferenced studies
Inspiration without concrete examples
Unrealistic examples to implement
Inspirational moodboards drained of meaning

The objectives:

1 - Analyse and decode innovations and shifts in the sector to better understand the new consumer aspirations for wellbeing.

2 - Identify opportunities to capitalise on this emerging trend and better position yourself for the future.

3 - Highlight the key markers to include in your creative and strategic thinking.

4 - Outline the initial steps of a coherent wellbeing programme to differentiate yourself from competitors and stand out.

5 - Foster fruitful collaborations that strengthen your brand identity and align you with the trend.

6 - Bring a breath of fresh air and inspire you to have fun!

Number of pages: 86.